It’s an age-old (digital) question for online businesses. How can I increase my product sales? A quick online search usually yields one main answer: “Give us X amount of money, and we’ll also show you all the secrets to increasing your sales!” With your lovely eCommerce website, you can use various complimentary options to increase traffic and sales. Without further ado, here are some tips for increasing online product sales:
Make A Page For Each Product
Creating a dedicated page for each product so that a site visitor can also see detailed information about it is indeed not only good practice but also required. Consider the differences by comparing a well-designed, comprehensive page with multiple photographs, additional variations, and a complete product explanation to a single photo with a PayPal “Buy Now” button underneath it. There is a big difference. If you sell, every time you add a product to your store manager, it will receive its page, doing all the legwork for you. You can also then use this page to showcase different variations of the same product (such as colour, size, fabric, and so on) with corresponding photos.
Offering these options front and centre on your product page allows your potential buyer to visualize the product’s appearance.
Use Reviews To Hear From Your Customers
They also say never to trust a stranger, but we always do it. Customers may be hesitant to buy from a store they have never shopped at before when making an online purchase because they’re a stranger. Strangely (but thankfully), the same customers trust strangers, such as previous customers of your shop who have left reviews for your products. In fact, according to studies, 85% of consumers trust online reviews also as much as personal recommendations. This also means you should provide a space for your customers to express themselves and leave feedback.
Simply adding the Comments app to your product page once gives your site the ability for your customers also to leave reviews on every single product.
Use Coupons And Sales To Entice Customers
Everyone enjoys a good deal. There is no better way to get one than to launch a sales campaign on your eCommerce website. Whether it’s a percentage off, a dollar amount off, or even a “buy x, get x free” deal, a discount like this can mean the world to a potential customer. It is also entirely up to you how you distribute coupons. The coupon code could be prominently displayed on your website’s front page or header for all to see sent in a newsletter, or even manually created after a loyal customer specifically requests one. Your store has to offer. Customer reviews not only provide some insight to other customers also looking at the same products but also provide a platform for you to respond, demonstrating that you value customer feedback and establishing trust with the otherwise hesitant. Asking for and receiving feedback is also an excellent way to improve your products and implement new upgrades.
Provide A Simplified (But Flexible) Checkout Process
You’ve been looking at something to buy on a website for a while, add it to your cart, and then… abandon the purchase. Whatever the cause, we’ve all been there, and it always happens. This is a real bummer for online store owners, but one thing you can do to help “second-guess” shoppers who abandon their carts is to make the checkout process as simple as possible for them.
Take Excellent Product Photos
Don’t be satisfied with just one photo; take multiple shots, so you have more options to work with when uploading them later. When taking photographs, ensure that they are of high resolution. Unless your smartphone camera is exceptionally sophisticated, the photos should be taken with a professional camera rather than your smartphone’s camera. People want to see clear images of your products and the ability to zoom in.
Improve Your Product Pages
The primary goal of this article is also to increase product sales. However, taking a step back is sometimes necessary to act forward. At the most basic level, your website, and thus your products, must be easily discoverable online. Fortunately, this can be accomplished by focusing on your product pages’ SEO (Search Engine Optimization).
Here are the elements you should focus on if you want your products to be found on Google:
- Name the page and enter a description.
- Change the URL of your page.
- Your image descriptions, also known as alt text, can help your images rank on Google Images, gaining you more traction.
- You’ll be more discoverable than ever after successfully optimizing the SEO settings of your products!
Create A Blog
Following the SEO train, starting a blog opens a slew of possibilities. First, a consistently updated blog with fresh content piques the interest of search engines, so not only will you have more links out there in cyberspace, but your overall ranking may also benefit. Second, blog articles can help you kickstart your website’s SEO.
Don’t Forget About Your Existing Clients
Many small businesses focus on acquiring new customers rather than retaining existing ones, but this is critical. Consider this: your previous customers already know you’re amazing; you need to remind them that they love your stuff and that you have more of it that they should check out. Following up with past customers after their first purchase, such as checking how they like their item or asking for feedback on their shopping experience, is indeed one of the best ways to cater to them. You can also continue to send them emails through your mailing list to offer items with higher markdowns.
Be “There” And Provide The Information Your Customers Require
Let’s be clear about one thing. Anyone can open an online store. With enough time and effort, a thief could create a store that looks exactly like yours. The differences that distinguish them are the communication between the seller and customer and the information provided on the website. This is why it’s critical to maintain transparency and let your customers know you’re available for questions or customer service.
If you create a comprehensive FAQ page, most customers will only need to contact you if you’ve already answered their questions. Of course, this does not absolve you of your responsibility to be available to them, but it should provide some relief to know that you’ve done your part to assist them in helping themselves.
Make Certain That You Appear Trustworthy.
It’s a good thing to be paranoid, especially regarding cyber security and online shopping. Of course, this makes it more difficult for a newcomer to an online store with few reviews to increase sales, but there are ways to ensure that you appear trustworthy other than simply “being” responsible. Some methods for establishing trust have already been discussed, such as:
- Make it simple for people to contact you by including your complete contact information (location, phone, social media accounts, etc.) on your website.
- A comprehensive FAQ page should be used to provide all necessary information.
- Include customer feedback on your products.
- Make yourself available on the go by using a live chat.
You can start selling anywhere, online or offline, by quickly creating a bold, user-friendly online store with the e-commerce platform RestHero.
RestHero https://www.resthero.io/ e-commerce platform is simple to integrate with your existing website, social network company sites, blogs, marketplaces, or mobile apps. What if you don’t have a website? Not a problem! You can start selling on a free one-page website with an integrated online store with RestHero Tech without specialized design knowledge. You can sync and manage all of your stores from a single control panel, regardless of how many you have.
Leave a Reply